How to Be a Conscious Consumer

How to Be a Conscious Consumer

A massive amount of waste is produced every year, as the beauty industry produces roughly 120 billion units of packaging. So what can we do about it?

Happy Earth Day! 🌎 With brands such as Shein and ROMWE increasing in relevancy, the discussion around sustainability is taking the world by storm. Individuals are becoming more and more aware of how large companies are affecting our environment. Although the majority of the conversation is around fast fashion, fast beauty is also a growing issue. From overconsumption through micro-trends to extravagant packaging, a massive amount of waste is produced every year, as the beauty industry produces roughly 120 billion units of packaging according to Forbes.

So what can we do about it? Consumers can hold brands accountable and push for an increase in sustainability practices within production and packaging. In the meantime, we can make the best of what we have currently! This means limiting our consumption by researching products to find out what we need before we buy, recycling old products, and finding creative ways to reuse things we already have.


Here are some fun and simple ways to up-cycle your old beauty containers and products:
  • Use product bottles to propagate plants
  • Store brushes and other beauty tools in large jars/containers
  • Plant succulents in small jars or containers
  • Water and fertilizer your plants using spray bottles and droppers
  • Use empty containers and jars as small flower vases for your bathroom or living room
  • Store jewelry in small containers for traveling
  • Make homemade candles in old jars and pots 
  • Store bobby pins in old chapstick containers
  • Create simple bud vases from decorative jars
Not feeling creative? No problem! Recycling Programs such as Nordstrom BEAUTYCYCLE and Terracycle offer easy solutions to recycling beauty products and packaging. Additionally, you can support and buy from brands who make sustainability a priority in their manufacturing and packaging processes. Some of our favorite brands who are working towards sustainability and making a positive impact on the environment include Versed, Cocokind, and Acure! Here at Brandefy Skin, we are also committed to working towards improved sustainability and environmental impact. When preparing for product launches, we work closely with packaging consultants, engineers, and waste management teams to carefully select packaging that is easily recyclable. As a beauty company that sells products, we recognize that we can never be 100% sustainable, so our team is committed to learning about sustainable development to make an impact where we can as much as possible.