100% Mineral SPF 50 is here

We took our sunscreen back to the lab and rebuilt it from the ground up — now 100% mineral filters, broad-spectrum SPF 50, and a sheer tint that leaves a luminous finish.

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LUXURY DECONSTRUCTED

We partner with world-class chemists, dermatologists, and the same manufacturers of the luxury brands you love to formulate your favorites without the hefty markup.

BESTSELLERS

The gold standards as 
selected by our community.

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BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED. BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED.
HIGHEST QUALITY WITH CLINICALLY PROVEN 
EFFICACY
FORMULATED WITH INTEGRITY
CRUELTY-FREE
PACKAGED SUSTAINABLY
AS POSSIBLE
  • DR. DYLAN GREENEY Board Certified Dermatologist, Advisor
  • dr. tomassian
    DR. CHRIS TOMASSIAN Board Certified Dermatologist, Advisor
  • An image depicting Dr. Lindsey Zubritsky, a dermatologist partner of Brandefy.
    DR. LINDSEY ZUBRITSKY Board Certified Dermatologist, Advisor

Truth Be Bold

We level up your favorites and ditch the markup—
so everyone can spend smart and feel great.

ABOUT US

Real Reviews

Our customers reveal what works—and what’s worth it.

  • @samchristopolis
  • @beautybymike
  • @ineedtobuythis
  • @swolemd

A LEADING DERMS’ PROFESSIONAL OPINION

“If I lost all of my skincare, this is the one product I would repurchase...”

DR. LINDSEY ZUBRITSKY, MD. 
Board Certified Dermatologist, Advisor

BUILD YOUR ROUTINE

Not sure what your skin needs?

Build a personalized regimen.

TAKE THE QUIZ

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are on the search for cheaper alternatives to cult beauty products."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Using the data generated from members’ searches, Brandefy is able to determine which products consumers want most and sets about making them itself."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Let me introduce you to an app that may have saved my bank account and skin: Brandefy."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Since I started with Brandefy Skin 15% C + E + Ferulic Acid Serum, which goes on cushiony smooth and absorbs lightning-quick, I've noticed end-of-season sun spots starting to fade."

  • "With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are on the search for cheaper alternatives to cult beauty products."
  • "Using the data generated from members’ searches, Brandefy is able to determine which products consumers want most and sets about making them itself."
  • "Let me introduce you to an app that may have saved my bank account and skin: Brandefy."
  • "Since I started with Brandefy Skin 15% C + E + Ferulic Acid Serum, which goes on cushiony smooth and absorbs lightning-quick, I've noticed end-of-season sun spots starting to fade."