Screenshot of the brandefy app comparing the $182 SkinCeuticals C E Ferulic to the $49 Brandefy skin 15% vitamin c + e + ferulic acid serum and a screenshot of the community section where users chat with each other about all things beauty.

Real People. Real Talk. The Real Deal.

Gimmick or gamechanger? Progressive or pretentious? Holy grail or snake oil? Our beauty lovers are in it together to help one another find affordable alternatives to sought-after products. Open the app and snap—you’ll find extensive comparative reviews and unbiased opinions on cult favorite products from savvy shoppers. Our fact-finding enthusiasts filter out the fluff and decide what’s really worth it.

When it comes to comparisons, we keep it real. No incentives, no sponsored ads, no paid reviews. Just the honest truth from people like you. Because you’re a part of our crew.

Our Founder and CEO, Meg Pryde says: I’m so glad you’re here! On this journey, I have talked to so many people about their relationship with skincare. The one thing that always comes up is that there’s been a time where we aren’t comfortable in our own skin. OOF! This community is about celebrating you exactly as you are and helping you feel the best in your skin
  • 4 big beauty companies own the vast majority of beauty sales! They are Esteé Lauder, L'oreal, Unilever, and P&G. Here's an example of some of the brands L'Oreal owns: Youth to the People, it Cosmetics, SkinCeuticals, NYX, Urban Decay, Garnier, Maybelline, Cerave
  • Beauty products typically cost 10% of what they retail for, the packaging is often more expensive than the formula. So, if you have a product that is priced at $80, it usually costs around $8 to make. This give big beauty a LOT of room to spend on ads & middlemen.
  • by the time we're 17, we've seen over 20,000 advertisements on what 'beauty' looks like
  • A lot of beauty companies use the same factories because it is more efficient, and formulas are not that differentiated. So, in a factory making moisturizers, you might see SkinCeuticals, and indie brand,and brands sold at Target. Everyone is sharing the same 'cooks' so to speak.
Brandefy Skin 15% vitamin c + E + ferulic acid serums

The Original, Outdone.

It’s insane when you think about it. The same beauty product with the same active ingredients can be put in a bougie bottle and end up with a triple markup...

The only difference? The brand name attached to it.

So we took the name away and made some improvements along the way—enhancing with extra benefits and tossing out the luxury price tag.

By partnering with world-class chemists and dermatologists, plus the same manufacturers of the prestige brands you love, we formulate your favorites without the hefty markup.

No middleman. No high price. No marketing hype.