It's insane when you think about it. The same product production line gif can be put in a bougie bottle and end up with a triple markup. dog with money gif The only difference? The brand name attached to it.

While working in the CPG industry, I was shocked to discover that high-end doesn’t equal higher quality. So I set out to change the game.

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Brandefy is for you.

Because you’re part of our crew.

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MEG PRYDE

Founder & CEO

BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED. BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED.

Three Truths...

01

Those derm and indie brands you love are most likely owned by 1 of 4 huge beauty conglomerates. Like Unilever, who owns both cult-favorite, Tatcha, and king of condiments, Hellmann's.

02

The industry tells us there is only one way—showing us 20,000 ads before our 18th birthday: How to look. How to shop. How much to pay. But we're not playing. 

03

Whether it's sold at a Spokane Walmart or a Soho boutique, beauty brands share the same handful of manufacturers and factories—resulting in very similar formulations at insanely different price points.

And an Outcry

Products typically cost 10% of the retail price, while packaging often costs more than the actual formula. So that $80 serum you bought really cost $8 bucks, but at least it came in a cute box... that you tossed.

THE ORIGINAL, OUTDONE

What’s in a brand name? An inflated price tag. Brandefy amps up the benefits and skips the high markup. Here’s how we raise the stakes.

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THE SAME CLINICALLY PROVEN,
HIGHLY EFFICACIOUS INGREDIENTS
(PLUS MORE!) FOR AMPLIFIED BENEFITS

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We partner with world-class chemists and dermatologists to formulate our cult favorites

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PACKAGED SUSTAINABLY AS POSSIBLE TO PROTECT THE PLANET WHILE PRESERVING ACTIVE INGREDIENTS

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100% CRUELTY-FREE
(AS IT SHOULD BE)

The Lowdown on High Cost Beauty

Luxe beauty, your number is up—way up.
See how Brandefy saves you money,
without compromising on efficacy
or quality.

TOTAL COST $36.75
MARKUP
COST OF PRODUCT
BRANDEFY
TOTAL COST $182
MARKUP
COST OF PRODUCT
Luxury