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Clean and Clinical

At Brandefy, we believe skincare should be both effective and safe, balancing high-performance formulas with a commitment to clean beauty.

ABOUT BRANDEFY

Clean beauty earth icon matters deeply to us—team & family health issues have made us hyper-aware of the impact ingredients can have on long-term well-being.

While the term “clean” isn’t regulated, we hold ourselves to a higher standard, prioritizing transparency and rigorous ingredient selection. We also recognize that the definition of "clean" isn’t always black and white, and some clinically proven ingredients may not fit every clean beauty standard.

When we use them, it’s with careful consideration, ensuring they are safe, effective, and balanced with skin-loving ingredients. Our approach is rooted in research and integrity, so you can feel confident in every product we create.

meg pryde signature

MEG PRYDE

Founder & CEO

BESTSELLERS, BOOSTED.  BEAUTY-LOVER APPROVED. BESTSELLERS, BOOSTED.  BEAUTY-LOVER APPROVED.
HIGHEST QUALITY WITH CLINICALLY PROVEN EFFICACY
FORMULATED
WITH INTEGRITY
CRUELTY-FREE
PACKAGED SUSTAINABLY AS POSSIBLE

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