New! Lip Hydrating Mask

Packed with shea butter and coconut oil, this lip mask delivers long-lasting moisture for soft, supple lips.

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LUXURY DECONSTRUCTED

We partner with rock out gif world-class chemists, dermatologists, and the same manufacturers of the luxury brands you love liquid on yellow background gif to formulate your favorites without the money gif with girls hefty markup.

BESTSELLERS

The gold standards as 
selected by our community.

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BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED. BESTSELLERS, BOOSTED. BEAUTY-LOVER, APPROVED.
HIGHEST QUALITY WITH CLINICALLY PROVEN 
EFFICACY
FORMULATED WITH INTEGRITY
CRUELTY-FREE
PACKAGED SUSTAINABLY
AS POSSIBLE
  • DR. DYLAN GREENEY Board Certified Dermatologist, Advisor
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    DR. CHRIS TOMASSIAN Board Certified Dermatologist, Advisor
  • MEG PRYDE Founder & CEO

Truth Be Bold

We level up your favorites and ditch the markup—
so everyone can spend smart and feel great.

Real People. Real Talk. The Real-Deal App.

Gimmick or game-changer? Progressive or pretentious? Holy grail or snake oil? Use our app to uncover affordable alternatives to sought-after products in a snap.

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Real Reviews

Our customers reveal what works—and what’s worth it.

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A LEADING DERMS’ PROFESSIONAL OPINION

“A skincare routine doesn’t have to be expensive to be effective.”

DR. DYLAN E. GREENEY, MD. 
Board Certified Dermatologist, Advisor

GLOW UP WITHOUT THE MARKUP

We sell directly to you without the retail markup - no celebs, no shelf stocking fees, just the good stuff directly to your door.

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are on the search for cheaper alternatives to cult beauty products."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Using the data generated from members’ searches, Brandefy is able to determine which products consumers want most and sets about making them itself."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Let me introduce you to an app that may have saved my bank account and skin: Brandefy."

  • THE SECRET IS OUT.
    THE PRESS IS OBSESSED.

    "Since I started with Brandefy Skin 15% C + E + Ferulic Acid Serum, which goes on cushiony smooth and absorbs lightning-quick, I've noticed end-of-season sun spots starting to fade."

  • "With the highest inflation in 40 years causing skyrocketing prices of staples like gas and groceries, more consumers are on the search for cheaper alternatives to cult beauty products."
  • "Using the data generated from members’ searches, Brandefy is able to determine which products consumers want most and sets about making them itself."
  • "Let me introduce you to an app that may have saved my bank account and skin: Brandefy."
  • "Since I started with Brandefy Skin 15% C + E + Ferulic Acid Serum, which goes on cushiony smooth and absorbs lightning-quick, I've noticed end-of-season sun spots starting to fade."